Bluegreen recently welcomed over 120 members of the community, celebrities, executives, and owners for a grand opening event in New Orleans’ historic theater district, in celebration of the brand’s newest property – The Marquee.
Through interactive augmented reality experiences, The Marquee uses New Orleans-inspired fictional characters, including its central character, Story Val, to showcase the musical and artistic history of New Orleans. The grand opening weekend brought to life aspects of the property, including welcome letters written by The Marquee’s very own Val, activations that highlighted the history of vaudeville, as well as décor and motifs inspired by the property’s design. Located just steps away from the historic Orpheum and Saenger Theatres, the 17-story property features over 90 spacious one-, two- and three-bedroom suites, each outfitted with Fender guitars, interactive art on all floors, owner’s lounge, sales center featuring a 60-foot LED wall, fitness facility, rooftop dipping pool, and an outdoor entertainment area.
“The Marquee represents our vision at Bluegreen Vacations of providing our owners and guests with an unforgettable vacation experience in a historic destination like New Orleans,” said Famous Rhodes, Executive Vice President and Chief Marketing Officer of Bluegreen Vacations. “We believe that The Marquee is unparalleled, and we’re excited to share with our guests the local culture of New Orleans through a fun, immersive experience.”
The Marquee Grand Opening weekend joined nearly 75 guests at the Bluegreen Vacations-sponsored Habitat for Humanity build in the Lower Ninth Ward, the neighborhood which is still being rebuilt after the effects from Hurricane Katrina in 2014. Members of the team helped to rebuild driveways, remove large boulders and rocks, paint interior walls, and put the finishing touches on two, new homes in the area.
The weekend culminated with a behind-the-scenes look at the making of The Marquee, a congratulatory proclamation given by the City of New Orleans, and a performance by Grammy award-winning multi-instrumentalist, Judith Hill. The event also featured a traditional New Orleans Second Line parade on the streets outside of The Marquee concluding at the outdoor entertainment area with a silent disco and a Beignet truck from world-famous Café Du Monde.
The Grand Opening of The Marquee may be over, but the party is still going strong! When you stay at The Marquee, you’ll be near amazing dining venues, with choices ranging from seafood to traditional Creole fare. Stroll the theater district and nearby French Quarter and sample delicacies and hearty dishes influenced by the mélange of cultures. Book your trip today and experience everything The Marquee has to offer in The Big Easy!Like our Facebook page and share your favorite vacation memories!